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Truist Bank
Project type
Social
Paid media
Motion
Art Director
Role
Art Director
Truist needed a versatile visual campaign that could evolve into a series and adapt seamlessly across platforms.
For the first series of animated social assets, we highlighted facts about Truist’s regional branches in South Carolina, Tennessee, and the Tri-State area. The content connected with local audiences while showcasing Truist’s regional expertise.
The second campaign spotlighted client success stories, featuring Albers Aerospace, Whiskey House, and O’Dorisio Carpentry & Concrete. We paired typography with b-roll footage from each business to bring their stories to life.
Separately, I led the "A Dealer's Perspective" campaign which features overhead views of intricate road networks highlighting the relationships at the heart of Truist Bank. Roads accented in Truist’s primary brand color symbolize the bank’s role in helping clients navigate challenges along the way. Final deliverables include a full-page print ad, digital display ads, and social media ads.
